Meanwhile Back at the Ranch

The Official Weblog of Nation Ranch Marketing, Inc.

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The Author

Meanwhile Back at the Ranch is written by Bill Patterson, president of Kansas City, Mo.-based Nation Ranch, a marketing consulting firm specializing in brand management, public relations and crisis communications. The Rant and related white papers are designed as open forums on the future of marketing communications, and in particular, the way that the Internet, social media and database marketing are bridging the gap between marketing and sales.

Bill@NationRanch.com

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The Four Elements of the Nation Ranch Marketing Philosophy:

Your marketing communications strategy hinges on the virtual age of your brand. We have identified eight different life stages that a brand experiences, each stage requiring its own unique mix of advertising, public relations, direct marketing and Interactive tactics.

Content is king. Prospective customers are hungry for information about your company, your products and your services, and your ability to provide them with relevant information is important to your converting prospects into customers and growing customer relationships over time.

Technology is an important means of communicating with your customers, but technology should only facilitate human interaction — and not replace human interactions with your customers.

There is no substitute for service. Now more than ever, it is the customer who controls your business relationship. Your ability to make her life easier is the single biggest differentiator between success and failure.