Meanwhile Back at the Ranch

Great Power Point from Paul Isakson from group150 on the future of marketing.

Essentially, what I’ve always believed about the “small town” approach to marketing is now being embraced as the new gospel of marketing.

It seems that listening, doing what you’re say you’re going to do and responding to the needs of the market are now “the next big thing.”

Funny, I didn’t realize that any of those traits had ever gone out of style.

Have we as marketers been that callous, or has all of our mass market bullshit finally caught up with us once and for all?