Meanwhile Back at the Ranch

Seth’s got it right again.

In his post yesterday, he correctly points out that The New York Times and other mainstream media (MSM) still matter because “everyone reads it.”

And even though Comedy Central and the social media disciples bag on The Times as purveyors of “aged news,” the fact is that daily national newspapers such as The Times, USA Today and the Wall Street Journal still attract millions of eyeballs each every morning, and provide a common reference point for society at large.

Completely ignoring the MSM is akin to Dirty Harry leaving that last (and possibly most important) bullet in the chamber.

Sure, you’ve got to have a great Website and you’ve got to interact with prospects and customers online, but when it comes to getting folks into the sales funnel in the first place, it’s still a numbers game and no one delivers the numbers like the MSM.