In the good ol’ days, you pretty much knew who was talking trash about you. They were quoted in the newspaper, sent you hate mail or blasted your customer service reps over the phone.
But in the age of messge boards, blogs and Twitter, your detractors can post pretty much anything they want, ANONYMOUSLY and then disappear in the night faster than the Varmint Cong.
Whack A MoleRecently, we’ve begun incorporating a new technology to help us help our clients not only find out who’s saying what about them, but also to separate the lovers from the haters and prioritize our actions by engaging online commentators holding the greatest influence first.
It’s proved to be a tremendous listening tool, and eliminates the old PR trap of mistaking activity for achievement.